Privacy Policy

At TechMeraki (“TechMeraki”, “we”, “us”, or “our”), accessible from https://techmeraki.com/, the privacy of our visitors and clients is one of our core priorities. This Privacy Policy explains what information we collect, how we use it, and the choices you have. TechMeraki is a web development and AI implementation studio based in Udaipur, India, serving clients across India and internationally.

This Privacy Policy applies only to our online activities and is valid for visitors to our websites with regard to the information that they share and/or that we collect on techmeraki.com and on our landing pages at hiretechmeraki.com. It does not apply to any information collected offline or through channels other than these websites. If you have any questions or would like more information, do not hesitate to contact us at info@techmeraki.com.

Consent

By using our website, you hereby consent to this Privacy Policy and agree to its terms.

Information we collect

We collect personal information that you choose to give us, and some information that is collected automatically when you visit our websites. The reasons for collecting it are explained in this policy and, for information you give us, at the point we ask for it.

Information you give us

• When you contact us directly — through our enquiry and quote forms, the WhatsApp link, email, or phone — we may collect your name, email address, phone number, company name, the contents of your message, and any details you choose to share about your project or requirements, such as the kind of website you need and your budget range.
• When you book a free consultation, we may collect the same contact details together with information about your business needs so that we can prepare for the conversation and respond usefully.
• You are not required to create an account to browse our websites, and we do not sell products directly through them.

Information collected automatically

• Technical information, such as your IP address, your browser and device type (the “user agent”), the pages you view, the page you came from, and the date and time of your visit.
• Advertising and campaign information. If you arrive by clicking one of our ads, the link can contain a click identifier added by the ad platform (Google's gclid, gbraid or wbraid, or Meta's fbclid) and campaign tags (UTM parameters). Our landing pages remember these in your browser for 90 days so that, if you send us an enquiry, we know which ad it came from.
• Identifiers stored in cookies set by Google, Meta and Microsoft, described under Cookies and web beacons.
• When you submit a quote form on our landing pages, we store the following with your enquiry: your IP address and user agent, the ad click identifiers and campaign tags above, Meta's _fbc and _fbp cookie values, the landing page and referring page, and the spam-check score returned by Google reCAPTCHA.

How we use your information

We use the information we collect in various ways, including to:

• respond to your enquiries and provide the consultations, quotes, or services you request;
• operate, maintain, and improve our website and our services;
• understand and analyse how visitors use our websites so we can make them better;
• measure and improve our advertising on Meta (Facebook and Instagram) and Google, including telling these platforms when an enquiry from one of their ads becomes a qualified lead or a project, as described under Advertising and conversion tracking;
• keep our forms free of spam and automated abuse;
• communicate with you about your project, including scheduling, updates, and support;
• send you information or marketing about our services where you have asked us to or where we are otherwise permitted to do so — you can opt out at any time;
• comply with our legal obligations and find and prevent fraud or misuse.

Log files

TechMeraki follows a standard procedure of using log files. These files log visitors when they visit websites — something most hosting providers do as part of their analytics. The information collected by log files may include your Internet Protocol (IP) address, browser type, Internet Service Provider (ISP), date and time stamp, referring and exit pages, and possibly the number of clicks. Our server logs are not linked to your enquiries. Their purpose is to analyse trends, administer the site, understand how visitors move around the site, and gather broad demographic information. Separately, when you submit a quote form on our landing pages, we store your IP address and user agent with your enquiry, as explained under Information we collect.

Cookies and web beacons

Like most websites, TechMeraki uses cookies and similar technologies. Cookies are small files that a website stores in your browser; web beacons, such as the Meta Pixel, are small pieces of code that tell a service when a page is viewed or an action is taken. We and the services we use rely on them to remember details between pages and visits, to understand how our websites are used and, on our landing pages, to measure our advertising. The main ones are:

• Google Analytics (all our websites) — _ga and _ga_<ID>, which tell visitors apart; kept for up to 2 years.
• Google Ads (landing pages) — _gcl_au and, if you arrived from a Google ad, _gcl_aw, which link your visit to the ad click; kept for 90 days.
• Meta (landing pages) — _fbp, which identifies your browser to Meta, and _fbc, which keeps the click identifier when you arrive from a Facebook or Instagram ad; kept for 90 days. Meta may also receive its own cookies, such as fr, that are set on its domains.
• Microsoft Clarity (some landing pages) — _clck, which keeps a pseudonymous Clarity user ID, and _clsk, which links your page views into one session. Microsoft may also set its own cookies, such as MUID, on its domains. For visitors from the European Economic Area, the UK and Switzerland, Clarity does not set cookies without a consent signal, which our pages do not send.
• Google reCAPTCHA (enquiry forms) — may set its own cookie on Google's domain to help tell people and automated software apart.
• Our own browser storage (landing pages) — if you arrive through an ad or campaign link, tm_attr keeps its click identifiers and campaign tags, with the landing page and referring page, for 90 days; tm_lead keeps your name and a summary of your request so the thank-you page can show them, until you close the tab (your email address and phone number are also kept there briefly, and removed as soon as the thank-you page has used them for the conversion tags described under Advertising and conversion tracking); tm_lead_fired keeps up to 20 random submission references, with no personal details, so that an enquiry is not counted twice.

You can block or delete cookies and other site data through your individual browser settings; more detailed information about managing cookies in specific browsers can be found on those browsers' websites. Blocking cookies stops the browser-based tracking described in this policy, but not the details you send us in a form; to object to how we use those, see the opt-out routes below or contact us. Please note that disabling cookies may affect some features of the site.

Analytics and third-party services

We use Google Analytics on techmeraki.com and on our landing pages to understand how visitors interact with our websites. Google Analytics uses cookies and similar technologies to collect information such as the pages you visit, how long you stay, the device and browser you use, and the general region you are visiting from. On our landing pages we also send Google Analytics events about the quote form — for example, that you started it, the kind of website and budget range you chose, and that you submitted it, with a random reference number and an estimated value. These events do not include your name, email address or phone number. Google keeps user- and event-level data for the retention period set in our account, which is no longer than 14 months. Google processes this data in accordance with its own privacy policy, available at https://policies.google.com/privacy. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

On some of our landing pages we use Microsoft Clarity, which shows us how visitors use a page through heatmaps and session recordings of mouse movements, clicks, taps, scrolling and the pages viewed. We use it to find and fix things that make our pages hard to use. Clarity sets the _clck and _clsk cookies described above. Microsoft keeps session recordings for 30 days (13 months for recordings we mark to keep) and heatmap data for 13 months, and processes this data under the Microsoft Privacy Statement. To opt out, block or delete cookies for our landing pages in your browser, or use a browser or extension that blocks tracking scripts.

Our enquiry forms are protected by Google reCAPTCHA v3, which helps us tell genuine enquiries from spam. On our landing pages it loads once you start filling in the form; on techmeraki.com it loads with the pages that have a form. reCAPTCHA collects hardware and software information, such as device and browser data, and sends it to Google, which returns a score; our server also sends your IP address to Google when it checks that score. We store the score with your enquiry. Use of reCAPTCHA is subject to the Google Privacy Policy and Terms of Service. reCAPTCHA cannot be switched off for our forms; if you would rather not use it, you can reach us by email, phone or WhatsApp instead.

Advertising and conversion tracking

Most visitors reach our landing pages at hiretechmeraki.com from our ads on Meta (Facebook and Instagram) and Google. On those pages we use the tools below to measure which ads lead to genuine enquiries and projects, and to help these platforms show our ads to people who are more likely to need our services. These tools are used only on our landing pages, not on the rest of techmeraki.com.

Meta Pixel and Meta Conversions API

The Meta Pixel is code from Meta Platforms that runs on our landing pages and thank-you page. It tells Meta when you view a page and when you submit the quote form (a “Lead” event, with the kind of website you chose and an estimated value based on your budget range). With it, Meta receives the technical information your browser sends, such as your IP address, browser and device details, and the page address, and the Pixel sets the _fbp and _fbc cookies.

The Meta Conversions API sends the same “Lead” event from our server, so that an enquiry is still counted if the Pixel was blocked. Both carry the same reference number, so Meta counts each enquiry once. When you submit the form, our server sends Meta:

• your email address, phone number, first name and last name, and a reference number for your enquiry, each converted with SHA-256 hashing on our server before it is sent (for Indian mobile numbers, your country is also sent, hashed in the same way);
• your IP address, your user agent, and the values of the _fbc and _fbp cookies, which are not hashed;
• the address of the landing page, the kind of website you chose, which of our landing pages you used, and an estimated value in Indian rupees.

Later, if our team marks your enquiry as a qualified lead or a won project in our enquiry system, our server sends Meta a further event, “QualifiedLead” or “WonProject”, with the same hashed details and identifiers, the kind of website, and either the estimated value or, for a won project, the project's value. Each of these events is sent once, and only within seven days of the status change.

Hashing turns each detail into a fixed-length code that cannot practically be turned back into the original. Meta compares these codes with codes made in the same way from its own account holders' details, to match the event to a Facebook or Instagram account. Hashed data is not anonymous, so we treat it as personal data. Meta uses the data to measure and deliver our ads, and also as described in the Meta Privacy Policy, which can include personalising the ads you see.

How to opt out: in your Meta Accounts Centre (accountscenter.facebook.com), use “Your activity off Meta technologies” to disconnect activity that businesses share with Meta, and your ad preferences to control the ads you see. You can also block or delete cookies, or block the Pixel with a browser or extension that blocks trackers. To stop us sending further events about your enquiry to Meta, email us at info@techmeraki.com; we cannot recall events that have already been sent.

Google Ads conversion tracking

Our landing pages use the Google Ads tag, part of the same Google tag that runs Google Analytics, to record conversions: when you submit the quote form, and when you tap one of our call or WhatsApp buttons. It sets the _gcl_au cookie and, if you arrived from a Google ad, the _gcl_aw cookie, which keeps the Google click identifier (gclid).

Enhanced conversions. When you submit the form, the Google tag in your browser converts your email address and phone number with SHA-256 hashing and sends the hashed values to Google with the conversion, together with an estimated value and a reference number. Google matches them with its signed-in users to measure our ads more accurately.

Offline conversion uploads. If you arrived from a Google ad, we store the gclid with your enquiry. When our team marks the enquiry as a qualified lead or a won project, we upload to Google Ads the gclid, the type of conversion (“Qualified lead” or “Won project”), its date and time and, for a won project, the project's value in Indian rupees. These uploads do not include your name, email address or phone number, and cover only ad clicks from the last 90 days.

Google processes this data under the Google Privacy Policy; you can read how Google uses information from sites that use its services at https://policies.google.com/technologies/partner-sites.

How to opt out: turn off personalised ads in My Ad Center to control how Google uses this data for the ads you see; block or delete cookies, or block the Google tag with a browser or extension that blocks trackers, to stop the browser-based tracking. To keep your enquiry out of our uploads to Google Ads, email us at info@techmeraki.com.

Legal basis for processing

Where data-protection law, such as the GDPR or India's DPDP Act, requires a legal basis for using personal information, we rely on the following:

• Responding to your enquiry — we use the details you give us through a form, by email, by phone or on WhatsApp because you asked us to reply, prepare a quote, or take other steps before entering into a contract with you (GDPR Article 6(1)(b)). Under the DPDP Act, this is the purpose for which you voluntarily gave us the information.
• Security and spam prevention (reCAPTCHA, IP address and user agent) — our legitimate interest in protecting our forms and systems from spam and abuse.
• Analytics (Google Analytics and Microsoft Clarity) — our legitimate interest in understanding how our websites are used so that we can improve them.
• Advertising measurement (the Meta Pixel and Conversions API, and Google Ads conversion tracking, enhanced conversions and offline conversion uploads) — our legitimate interest in knowing which ads bring genuine enquiries and spending our advertising budget efficiently. Under the DPDP Act, sharing your hashed contact details with Meta and Google is based on your consent, which you give when you submit a quote form that links to this policy.
• Legal obligations — keeping the records that tax, accounting and other laws require.

You can withdraw your consent, or object to our use of your information for analytics or advertising, at any time by using the opt-out routes above or by emailing us at info@techmeraki.com. Withdrawing consent does not affect processing that took place before you withdrew it.

Who we share information with

We share personal information only with the following service providers and platforms:

• Meta Platforms — through the Meta Pixel and Conversions API, for advertising measurement, as described above;
• Google — through Google Analytics, Google Ads and reCAPTCHA, for analytics, advertising measurement and spam protection;
• Microsoft — through Microsoft Clarity, for website analytics;
• Brevo — which delivers emails about enquiries sent through our websites, such as the confirmation you receive and our internal notification of your enquiry;
• our hosting provider — which stores our websites and enquiry records.

These companies may process your information outside India, including in the United States and the European Union. We do not sell your personal information.

Third-party privacy policies

TechMeraki's Privacy Policy does not apply to other advertisers or websites that may be linked from techmeraki.com. We therefore advise you to consult the respective privacy policies of any third-party services you visit through links on our site for more detailed information about their practices and instructions on how to opt out of certain options.

Data retention

We retain personal information only for as long as necessary to fulfil the purposes set out in this policy — for example, to respond to your enquiry, deliver a project, meet our legal and accounting obligations, or resolve disputes. In particular:

• Enquiries — the details you send us through our forms, and the technical and advertising information stored with them (IP address, user agent, ad click identifiers, Meta cookie values, campaign tags and reCAPTCHA score), are kept for up to 24 months after our last contact with you if you do not become a client. If you do, we keep them for as long as we work together and afterwards for as long as tax, accounting and other legal obligations require.
• Cookies and browser storage — for the periods listed under Cookies and web beacons, unless you delete them sooner.
• Google Analytics — user- and event-level data for no longer than 14 months.
• Microsoft Clarity — session recordings for 30 days (13 months for recordings we mark to keep) and heatmap data for 13 months.
• Meta and Google Ads — Meta and Google keep the data they receive under their own retention policies, linked above. We send lead-status events to Meta only within seven days of a status change, and include in our Google Ads uploads only ad clicks from the last 90 days.

When information is no longer needed, we delete or anonymise it.

Data security

We take reasonable technical and organisational measures to protect the information you share with us against loss, misuse, and unauthorised access. However, no method of transmission over the internet or method of electronic storage is completely secure, so while we strive to protect your personal information, we cannot guarantee its absolute security.

Your rights under GDPR

If you are located in the European Economic Area (EEA) or the United Kingdom, we want to make sure you are fully aware of all of your data protection rights. Every such user is entitled to the following:

• The right to access — you have the right to request copies of your personal data.
• The right to rectification — you have the right to request that we correct any information you believe is inaccurate, and to complete information you believe is incomplete.
• The right to erasure — you have the right to request that we erase your personal data, under certain conditions.
• The right to restrict processing — you have the right to request that we restrict the processing of your personal data, under certain conditions.
• The right to object to processing — you have the right to object to our processing of your personal data, under certain conditions.
• The right to data portability — you have the right to request that we transfer the data we have collected to another organisation, or directly to you, under certain conditions.
• The right to withdraw consent — where we rely on your consent, you can withdraw it at any time, without affecting processing that took place before you withdrew it.

You can object at any time to our use of your information for analytics and advertising measurement, using the opt-out routes under Analytics and third-party services and Advertising and conversion tracking, or by contacting us. If you make a request, we have one month to respond to you. To exercise any of these rights, please contact us at info@techmeraki.com. You also have the right to lodge a complaint with the data protection authority in your country.

Your rights under CCPA (Do Not Sell My Personal Information)

Under the California Consumer Privacy Act (CCPA), among other rights, California consumers have the right to:

• request that a business that collects a consumer's personal data disclose the categories and specific pieces of personal data it has collected about that consumer;
• request that a business delete any personal data about the consumer that it has collected; and
• request that a business that sells or shares a consumer's personal data not sell or share that consumer's personal data.

TechMeraki does not sell personal information for money. Our use of the Meta and Google advertising tools described under Advertising and conversion tracking may count as “sharing” personal information for cross-context behavioural advertising under California law. You can opt out of this by emailing us at info@techmeraki.com and by using the opt-out routes in that section. If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us.

Your rights under India's DPDP Act, 2023

As a company based in India, we handle personal data in line with India's Digital Personal Data Protection Act, 2023. If you are in India, you have the right to access a summary of the personal data we process about you and of the parties we have shared it with, to request its correction or completion, to request its erasure, to withdraw your consent at any time (for example, to the sharing of your hashed contact details with Meta and Google described under Advertising and conversion tracking), to nominate another individual to exercise your rights in the event of your death or incapacity, and to seek grievance redressal. To exercise these rights or raise a grievance, please contact us at info@techmeraki.com. If you are not satisfied with how we resolve your grievance, you may complain to the Data Protection Board of India.

Children's information

Another part of our priority is adding protection for children while they use the internet. We encourage parents and guardians to observe, participate in, monitor, and guide their children's online activity. TechMeraki does not knowingly collect any personally identifiable information from children under the age of 13 (or the minimum age required in your jurisdiction). If you believe that your child provided this kind of information on our website, we strongly encourage you to contact us immediately, and we will do our best to promptly remove such information from our records.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. When we do, we will revise the “Last updated” date at the top of this page. We encourage you to review this page periodically to stay informed about how we protect your information.

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